White Box catering

When owners Courtney and Jen launched White Box Catering, they set out to create an effortless experience for every customer from order to delivery. This scratch kitchen creates breakfast, boxed lunches, gourmet appetizers, buffet-style and plated dinners, and the best desserts in the St. Louis area. Building a brand to match the elegance and simplicity of the offerings was the first step. Clean typography paired with bright, well-shot photos of treats, dishes, and more are the foundation of this classic, modern brand. A simple website serves users everything they need to know and allows them to place an order. Other collateral included t-shirts, packaging stickers, menu design, specialty and seasonal menus for social promotion, business cards, banners, postcards, a website build in SquareSpace, and more.

MOSTLY SUPERHEROES THE PODCAST

When host Logan created the concept of Mostly Superheroes — a video podcast pursuing the world’s best stories — he knew a strong brand was essential to make an impact in a crowded space and across channels. Big, bold typography throws superhero punches throughout content. Variations of the logo, strong use of color, and a nod to all things comic inspired work together to create a family of assets that feel united across many touch points from podcast apps to YouTube to Instagram. Episode tiles, social posts, graphics for the show, and a merch line all bring the Mostly Superheroes Universe to life visually — allowing it to live, breathe, and grow with the show.

IRIS AND LILIES MASSAGE THERAPY

Iris and Lilies’ mission is to improve the overall wellness of physical, mental, emotional, and spiritual health through massage therapy. The brand sets the vibe as a safe space where people heal, let go, and grow. Organic shapes & lines flow through collateral, balanced with modern typography. A neutral color palette paired with abstract botanical photography sets the look apart from its competitors. The brand package also included facebook graphics, social graphics, and business cards.

HARTSCAPES

Hartscapes was launched with the mission to elevate outdoor spaces for homeowners to enjoy. Creating a brand that positions the company as experts who are driven by their passion for designing, building, and maintaining with the customer at the center was essential to compete in a crowded market. Three options of creative direction led to the final design & brand guidelines. Collateral designed in the new brand included business cards, shirts, yard signs, Word template for proposals, and a website design and build in SquareSpace.